Based on 22,088+ Reviews
5 Reasons the Tube Is the Most Overlooked Problem in Your Bathroom
Oral care hasn’t changed in decades. The research on what goes into your body has. Here’s what that gap looks like up close.
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REASON 01
THE RESEARCH ON MICROPLASTICS HAS GOTTEN PERSONAL
Microplastics have been found in human brain tissue, blood, placentas, and breast milk — at concentrations that have increased 50% since 2016. This isn't an ocean problem anymore. It's a body problem.
Once you see that research, you start looking at the products you use every day differently. Especially the ones that go inside your mouth, twice a day, for your entire life.
Sources: CNN, Nature Medicine, University of New Mexico
REASON 02
Your Toothpaste Ingredients Deserve the Same Scrutiny as Your Food
Of 589 dental care products tested by Beat the Microbead, 59% still contained microplastic ingredients — invisible polymers like carbomer, PVP, and poloxamer hiding in plain sight. The microbead ban didn't fix this. It barely scratched the surface.
Bite's formula reads the way an ingredient list should: nano-hydroxyapatite, xylitol, erythritol, food-grade peppermint. No microplastics. No SLS. No parabens. No artificial dyes.
Sources: Beat the Microbead, ScienceDirect
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22,000+ FIVE STAR REVIEWS
"Literally a life changer for me. Customer for life. No more sensitivity and my dentist told me I do an excellent job. Plus I love that they are in plastic free packaging."
Virginia L., Verified Buyer
REASON 03
The Easiest Swaps Are the Ones That Actually Stick
In a recent study, participants who made simple product swaps for 90 days saw BPA levels drop to undetectable. They reported better sleep, clearer skin, and less inflammation. Not from a complete lifestyle overhaul — from being more intentional about the everyday things.
You don't need to change everything at once. You need to start with the products you already use every day — the ones that are easy to swap and impossible to forget. Toothpaste is exactly that.
Sources: Toxins (journal), Environmental Health Perspectives
REASON 04
THE INDUSTRY PROMISED RECYCLABLE TUBES. IT DIDN'T DELIVER.
In 2020, every major oral care brand pledged recyclable tubes by 2025. It's 2026, and most consumers still can't recycle them. The tubes are bonded plastic and aluminum — materials no curbside facility can separate. The commitment looked good on paper. That's about it.
Bite didn't try to fix the tube. They got rid of it. Glass jar. Aluminum cap. Compostable refill pouches. No single-use plastic at any point. Not a workaround — a fundamentally better approach.
Sources: Fast Company, British Dental Journal
REASON 05
A SMALL SHIFT, A BETTER WAY TO BRUSH
Bite down. Brush. Rinse. That's it. Same clean feeling, same fresh mouth — without the plastic tube, the microplastic ingredients, or the harsh chemicals you didn't know were there.
Dentist approved. Available with nano-hydroxyapatite or fluoride. Refills arrive on your schedule in compostable packaging. 22,000+ five-star reviews. 96% of customers say it foams better than they expected.
Clean ingredients. Thoughtful packaging. A morning routine you actually feel good about.
Everything You Need to Make the Switch
THE WHITENING WELCOME KIT
Oral care that works with your biology, not against it. Clean ingredients. Formulated with zero plastic. Delivered on your schedule.
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Based on 22,080+ Reviews
$52
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WHAT'S INCLUDED
Toothpaste Bits (248 Bits)
Mouthwash Bits (124 Bits)
FREE
Whitening Gel
FREE
Travel Tin
FREE
Bamboo Toothbrush
BENEFITS
Whitens Teeth
Strengthens Enamel
Fights Cavities
Freshens Breath
TSA-Friendly
Nano-Hydroxyapatite Toothpaste Bits: Erythritol, Xylitol, Calcium Carbonate, Natural Flavor (peppermint), Hydroxyapatite (nano), Sodium Bicarbonate, Guar Gum, Sodium Cocoyl Glutamate, Zinc Citrate, Silicon Dioxide, Menthol
Mouthwash Bits: Xylitol, Isomalt, Calcium Carbonate, Erythritol, Natural Flavor (mint), Sodium Bicarbonate, Hydroxyapatite (nano), Guar Gum, Zinc Citrate, Menthol, Silicon Dioxide
Whitening Gel: Propylene Glycol, Glycerin, Hydrogen Peroxide, Water, Carbomer, Triethanolamine, Mentha Piperita (Peppermint) Oil, Menthol, Disodium Edta
Clean Ingredients
Nano-Hydroxyapatite Toothpaste Bits: Erythritol, Xylitol, Calcium Carbonate, Natural Flavor (peppermint), Hydroxyapatite (nano), Sodium Bicarbonate, Guar Gum, Sodium Cocoyl Glutamate, Zinc Citrate, Silicon Dioxide, Menthol
Mouthwash Bits: Xylitol, Isomalt, Calcium Carbonate, Erythritol, Natural Flavor (mint), Sodium Bicarbonate, Hydroxyapatite (nano), Guar Gum, Zinc Citrate, Menthol, Silicon Dioxide
Whitening Gel: Propylene Glycol, Glycerin, Hydrogen Peroxide, Water, Carbomer, Triethanolamine, Mentha Piperita (Peppermint) Oil, Menthol, Disodium Edta
What's NOT Inside
SLS
Artificial Flavors
Sulfates
Plastic Waste
Parabens
Artificial Preservatives
Dyes
Gluten
One bottle sold every 30 seconds
WHAT PEOPLE NOTICE AFTER THEY SWITCH
FREQUENTLY ASKED QUESTIONS
Does it actually clean as well as regular toothpaste?
Honestly? Most of our customers say it feels cleaner. Traditional toothpaste is up to 40% water and filled with cheap additives - ingredients that create "foam" but don't actually clean your teeth. Bits are a high-potency, dry formula where every single ingredient has its place. We swapped harsh detergents like SLS for clean, effective alternatives that fight stains, remineralize enamel, and keep your breath fresh for hours. No fillers, no compromises. Just 22,000+ five-star reviews to prove it.
Is it safe for sensitive teeth?
Bite is free of SLS, which is a common trigger for sensitivity and canker sores. 94% of users in our whitening study reported zero sensitivity. If you have specific concerns, your dentist can confirm Bite is compatible with your oral care routine.
What does the toothpaste feel like to use?
You bite down on a small, dry tablet. It crumbles into a paste within a few seconds. Add a wet toothbrush and it foams just like you're used to — 96% of users say the experience meets or exceeds their old toothpaste. The mint is clean and strong without being overwhelming.
How long does a jar of Toothpaste Bits last?
One jar of Toothpaste Bits contains 248 tablets – or, 4 month's supply brushing twice a day. Subscribing saves you 33% and fresh bits show up in compostable refill pouches before you run out. You'll never think about buying toothpaste again.
Does it use plastic?
We’ve designed our system to replace traditional single-use plastic. The bottle is glass, the cap is aluminum, and our refill pouches are home-compostable. Even the shipping materials are recyclable. We’ve obsessed over every detail so you don’t have to.
Can I cancel my subscription at any time?
Anytime, no questions asked. You can pause, adjust, or cancel from your account in about ten seconds. No phone calls, no hoops, no guilt. And if you're not sure yet, your first order is covered by a 30-day money-back guarantee.
What's the difference between nano-hydroxyapatite and fluoride?
Both options help remineralize and strengthen your enamel — they just work in different ways. Nano-Hydroxyapatite (nHAp) is a mineral naturally found in your teeth that helps rebuild enamel by filling in tiny surface imperfections, which can reduce sensitivity and create a smoother, brighter appearance. It’s fluoride-free and safe if accidentally swallowed, making it a great option if you prefer a fluoride-free routine. Fluoride works by reinforcing the tooth’s surface to support enamel strength and help protect against cavities, and is a great option if you prefer a more traditional approach to cavity care. If you already have a preference, you can stick with what works for you — both are effective options for supporting enamel health. Either way, all formulas are free of SLS, parabens, and artificial dyes.
A cleaner routine starts with a simpler choice.
The Whitening Welcome Kit — everything you need to make the switch. $52, delivered in glass, never in plastic.
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